soo! i've been a little bit AWOL recently, as i've been interning at New Look in their head offices helping with the PR department! it's been such a fun week, and i thought i'd fill you in on what i've been up to! as my interning diaries in the past have been quite popular :)
so, my week started at the head offices just off oxford street, which was exciting as oxford street is always so busy and everyone has such great style. i was shown to the PR department along with another intern, which was a nice lil surprise as usually i don't have a fellow intern buddy. New Look always have at least 5 interns at any one time, so i had some company and people who had been there longer to teach me what to do! :) it was so exciting for me as New Look is a brand i've been faithful to since i was super young, and to get an insight into how things work is absolutely amazing.
at head office, there are a few main jobs that the interns are in charge of everyday. in PR, it is absolutely integral to manage the press coverage for the brand. this involves going through daily newspapers, weekly, monthly and supplement mags and checking for any new look products involved. if there is anything, it has to be scanned and logged into the database so it can be used in future best of press reports. also, as per any internship, there are returns to go through! these are inevitable but so crucial to sort out, otherwise there would be a backup of clothes that no one could sort out!
as well as working in the head offices, i also got to work in the press office that is situated at the back of the flagship store on oxford street. this is where they suit out all the call ins from daily press and shortlead media, so people who have weekly deadlines...stylists on tv shows...and also celebrity gifting. this means getting a brief from a stylist and then going round the shop finding stuff that fits the brief. i actually loved doing this, as it was a little bit creative and styling is an area of fashion that i'd love to go into one day.
i've really loved doing this internship, and i'm back next week for a few more days :) it's such amazing experience in PR, and really useful for me because **ANNOUNCEMENT** i have landed myself a job next year with a shoe company/wingfield PR as a PR and social media assistant!!!!!! i can't believe it and it's so nice to know all these internships have paid off!
hope you enjoyed this lil round up :) if you would like to vote for me in the best personal style category in the company blog awards plzzz click HERE :) until next time xo